The company is data first, in that it believes that a successful and profitable ecommerce platform and solution is built on top of a deep understanding of consumer online purchasing behaviour and patterns, which is essential to understanding trends and future purchasing patterns. This is greatly enabled and enhanced when you are able to view this pattern across a broad spectrum of products. Using data analytics and mining, which is the process of sorting through this larger data sets, expands exponential the ability to identify patterns and establish relationships to solve problems through data analysis. Through the effective use of data mining tools, we are able to better guide our ecommerce business clients on how to best position their offerings, and allow them and their enterprises to better predict future trends and demands.