Category: Transportation
BlackTone Truckside Advertising
Cut-Through Creative
BlackTone Truckside Advertising big, bold moving canvases drive to and alongside the people you’re looking to reach. Unlike static billboards that can become like distant wallpaper, BlackTone Truckside Advertisements are ever-changing, and at eye-level, so they really break through.
Lowest Large Format CPM
Compared to any other type of OOH advertising, BlackTone Truckside Advertising ads are priced to have the lowest large format CPM (cost per thousand impressions) in the industry.
BlackTone Proximity Marketing Solutions (PMS)
Combine that with our BlackTone Proximity Marketing Solutions (PMS) and mobile retargeting tech and you’ve got one of the most cost-efficient ways to reach your audience.
Target Like Never Before
BlackTone Truckside Advertising goes where traditional OOH media can’t.
We’ll drive your message to exactly the audience you want, based on demographics, time of day, geographic, and even specific routes and roads. Tell us what your looking for and we will find it.
Given the nature of the contracted business our trucks are engaged in we are able to offer the following daily route options,
Daily Route Options:
These are trucks that traverse these routes on a daily basis
• South Coast Routes: St. Catherine to Negril Westmoreland
• North Coast Routes: Ocho Rios to Negril Westmoreland
• North South Route: Kingston to Ocho Rios
• Urban Route: Kingston, St. Andrew and St. Catherine
• Eastern Route: Kingston to Port Antonio
• Eastern Route: Kingston to Port Maria Via Junction
Strategic Route Selection
Target specific routes like urban neighbourhoods, rural communities and roads, or dense urban centres like Kingston and Montego bay Or contextualize your message by choosing specific commercial, industrial or retail spaces such as grocery stores, gas stations or convenience stores.
Floating No Fixed Routes
These are trucks that may traverse any route on a daily basis
We are currently developing this model. Since we cannot charge based on what is known, in terms of fixed routes and frequency, we are considering a charge based on what was achieved. So, each month or quarter we would invoice based on the routes and frequency travelled, using an agreed rate per.
This is in line with current digital media where you pay for actual performance, such as clicks.
BlackSlate Holdings Group
Welcome to BlackSlate, we are a privately owned Jamaican registered holding company for a diverse group of companies and investments operating in the USA and across the Caribbean. Our primary aim is to provide our select group of shareholders with safe and consistent returns on their investments through a diversified portfolio of regional and international investments.
The BlackSlate Holdings Group Limited seeks to hold and manage investments in wholly owned subsidiaries and investments in real estate, patents, trademarks, stocks and other tradable assets.
BlackSlate also offers a range of centralized corporate services including policy direction and management services.
1. Our Focus:
Our focus is identifying and securing private equity positions in small and medium sized companies which have a strong business model and potential for growth.
Corporate Support
BlackSlate supports all links of our investments and businesses under one holding company, spearheaded by investments, community development and outreach.
2. Investment Profile
BlackSlate’s investments streamline between technology, real estate and travel experiences
Foundation:
The Walkbout Foundation – Encouraging Travel As A Way Of Developing Human Capacity And Experiences.
The Walkbout Foundation in addition to its support of Environmental Activities encourages travel as a way of developing human capacity and experiences. As such each year we will sponsor and support individuals under the age of 25, to take trips to destinations around the world. This is funded through a percentage of our net revenues each year, allowing young adults to enjoy diverse cultures, food, and beverages on an international stage.
Derek Luk Pat in conversation with Aldo Antonio Executive Chairman RedPlate Group on the disruption they are bringing to the Public Transportation sector in Jamaica – Regional Innovators
Derek Luk Pat, Corporate Strategist, Business Re-Engineer and Circular Economy Advocate has a conversation with Aldo Antonio Executive Chairman RedPlate Group on the disruption they are bringing to the Public Transportation sector in Jamaica. This was done as part of the Regional Innovators Segment for the recently held Caribbean Strategy Conference hosted by Framework Consulting Jamaica Ltd.
Why and How We Started RedPlate
The idea behind RedPlate was hatched somewhere around 2004, over 16 years ago, in an attempt to exploit the wealth of information and insight Jamaican taxi drivers had about the city of Kingston and St. Andrew. They by far knew more about the city than anyone else. So the idea for RedPlate Magazine “Nobody Knows the city better” was hatched. We started to engage the various taxi companies in a strategic partnership to get the magazine distributed freely within their fleet of taxi cabs and to tap into the information of the drivers for content.
As the discussions progressed at a very slow pace, we quickly realised that there were much bigger problems and issues facing the Taxi drivers, the companies they represented, and more importantly the general public, who relied on them on a daily basis to move around. The reputation of Taxis and more specifically the route taxi was really bad, and their attempts to secure much-needed increases in fares from the Government were met with political resistance. The Government could not face the public with an increase without a marked improvement in services and reputation of the taxi system.
As we looked further at the sector we realised that a more lucrative opportunity was emerging that if approached right, would solve much of the problems in the system for the Taxi drivers, the companies they represented, and more importantly the general public.
On the business opportunity side, the Taxi business generated a vast amount of cash each day and was ripe for disruption using available and emerging technology. This was way before Uber, Lyft, and all the rest, so there was no web application or anything like that at the time.
Faced with very limited financial resources and an investment market that would not even consider investing in such a venture, things started to slow down, as more pressing and existing business opportunities required our attention. But we kept the project on the table and kept fine-tuning the model as emerging disruptive technology came on the market led by Uber.
This was the game-changer for us.
The project was now put on the proverbial front burner, as we sought to emulate the Uber business model. We went back to the main players in the sector and met with varying levels of interest. But we kept pushing.
It was about two years ago (2018) we realised that we were only looking at the proverbial tip of the iceberg and that there was a much bigger opportunity to be pursued. Why focus on moving people when you can use the same platform to move goods and cargo around the country. It was some months after this we read that Uber was also moving in this direction. We were very encouraged by this development.
And so The RedPlate Company was formed.
Another major event further refined the business model and would now lead to a major realignment and expansion of the vision of the business… COVID19.
COVID19 caught thousands of retailers and merchants flatfooted, they were not ready for online shopping and delivery. With shutdowns and curfews, business nosedived, as the entire retail and distribution sector was pulled apart.
We quickly identified and formed four (4) key features of the current opportunity and what would be required to capitalise on it.
- There is no reason why, Consumers, Local Brick and Mortar Retailers, and MSME business operators cannot compete and offer home and office delivery services in Jamaica.
- Farmers, brick-and-mortar retailers, and MSME business operators must however invest in technology to take the in-store experience to the digital age.
- Consumers are increasingly looking for “Quick Pickup and Delivery” options as they seek to maximise personal time and expenses while avoiding crowded space occasioned by the Covid 19 pandemic.
- Due to much lower costs of acquisition of motor vehicles and cycles, more Jamaicans are seeking ways and means of converting them into income-generating opportunities.
The Business Opportunity Was Simple – Digitize All Available Space And Capacity In Every Vehicle On The Road
- Provide the general public with a more modern safer and predictably means of public transportation.
- Provide taxi drivers with a more structured and professional business operation to allow for more stable and predictable higher income streams.
- Setup an islandwide on-demand delivery infrastructure that all retailers and merchants, online or offline, could use for delivery even if they had no eCommerce presence. This would now provide Farmers, Brick and Mortar Retailers, and MSME business operators with an opportunity to compete and offer home and office delivery services across Jamaica.
- Provide consumers with “Quick Pickup and Delivery” options as they seek to maximise personal time and expenses while avoiding crowded space occasioned by the Covid 19 pandemic.
We are now living and writing the next chapter… stay tuned………… RedPlate is “On The Move”
Aldo Antonio, Co Founder & Group President and CEO The RedPlate Group & Executive Chairman, RedPlate Technologies Jamaica Limited.